About Us
Welcome to Strategic Digital Systems (SDS), a family-owned agency dedicated to elevating businesses with innovative, results-driven digital marketing strategies. Since our founding in 2016, we have excelled in providing tailored solutions that resonate with your target audience. Our expertise in hyper-local mobile marketing, programmatic advertising, email marketing, Connected TV ads, social advertising, display marketing, search marketing, video marketing, and IP address marketing has fueled our rapid growth and success. Trust our creative leadership team to connect your business with its market effectively and efficiently.
Our Mission
“To connect our clients with their target audience through meaningful and inspiring digital services, while leveraging data collection to enhance strategy and impact."
Holly Case, President
As President & Founder of Strategic Digital Systems, I’m honored to work alongside such a talented and dedicated team. Our focus goes beyond simply delivering sales and marketing solutions; we’re here to truly support our clients’ journeys and build lasting partnerships. Each success story inspires us to innovate and push boundaries. I’m grateful for the passion and dedication our team brings to every project, and I look forward to all the incredible milestones we’ll achieve. Contact our team if you are looking for a partner who is as committed to your success as you are.
Meet the Team
Justin Becker
Chief Operating Officer
Justin Becker is the dynamic General Manager of SDS, a leading digital marketing agency dedicated to driving results and innovation for clients across various industries. Justin has worked with major brands, including NASCAR, PGA Tour, and PBR.
When he isn’t busy crafting marketing solutions, Justin enjoys quality time with family and exploring/planning his next vacation with his wife Danielle. An avid sports enthusiast, he finds joy in everything from cheering on the Denver Broncos and the Vegas Golden Knights to hitting the golf course, where he continues the quest to break 87.
Balancing professional ambition with personal interests, Justin exemplifies a well-rounded leader committed to growth, both for the agency and in life.
Andy Case
Chief Financial Officer
Andy Case, Vice President of Business Operations at Strategic Digital Systems (SDS), brings a unique blend of analytical and problem-solving skills shaped by his degree in Finance and his background as a former college golf player. For the past decade, Andy worked as a specialist in the medical field, assisting in complex heart procedures and contributing to life-saving interventions. Now, he’s expanding his expertise into digital marketing, aiming to combine his knowledge in healthcare and finance with innovative marketing strategies. His diverse experience allows him to approach challenges with precision, creativity, and adaptability.
Outside of work, Andy enjoys staying active, especially on the golf course, and is passionate about fitness. He values quality time with friends and family and continually seeks new learning opportunities. Whether reflecting on past achievements or developing new skills in marketing, Andy finds fulfillment in growth and staying connected to what matters most.
Lydia Winningham
Vice President, Business Development
As the Vice President of Business Development at Strategic Digital Systems (SDS), Lydia Winningham leverages her expertise in innovative marketing and client relationship management to drive growth and deliver exceptional results. Her professional journey began at Chick-fil-A, where she advanced from Supervisor to Director of Training. This experience honed her skills in leadership, strategy, and team development, inspiring her transition into the dynamic world of digital marketing with SDS.
Based in Idaho, Lydia shares her life with her husband, Spencer, and their two cats, Theodore and Jaspurr. She enjoys traveling, discovering new experiences, and embracing a wellness-focused lifestyle. A passionate advocate for health and nutrition, she loves exploring plant-based cuisine, whether trying innovative vegetarian and vegan restaurants or experimenting with new recipes at home.
To stay ahead in the ever-evolving marketing landscape, Lydia is pursuing a degree at Southern New Hampshire University (SNHU). She is passionate about creativity, innovation, and building meaningful connections with clients and partners, bringing a strategic and forward-thinking approach to every project.
Colleen Somers
Human Resource Coordinator
As the Human Resource Coordinator at Strategic Digital Systems (SDS), Colleen is dedicated to fostering a positive workplace culture and supporting her colleagues. Her strong passion for people and keen ability to identify potential are integral to the organization’s growth and development. Colleen specializes in implementing effective training programs and ensuring compliance with industry standards, enhancing organizational efficiency while cultivating an empowering environment for employees to thrive.
Colleen resides with her husband, Paul, and their five children—four girls and one boy. Paul is a reliable and hardworking partner who consistently goes above and beyond for the family. Their busy weekdays and weekends are filled with sports, but Colleen wouldn’t have it any other way. She loves cheering on her kids at their games, soaking up the sun on the lake, camping, riding UTVs, and embarking on outdoor adventures together. Colleen particularly treasures the heartwarming moments when her four older children dote on their new little sister.
Anna Fowler
Vice President of Senior Living Sales
Strategic Sales Systems
Anna Fowler is an accomplished senior living sales professional with over four years of experience in the industry. A graduate of Virginia Tech, she earned her Bachelor’s degree in Applied Economic Management in 2020. Shortly after graduating, Anna began her career as a Move-In Coordinator, quickly establishing herself as a valuable asset in senior living.
Throughout her career, Anna has thrived in various roles, with a notable achievement being her success in leading a new community lease-up. Her dedication to fostering meaningful relationships and providing exceptional service has significantly contributed to her growth within the senior living industry.
In her personal time, Anna enjoys connecting with friends, spending time outdoors, walking, and participating in group exercise classes.
Morgan Mercer
Account Manager
As an Account Manager at Strategic Digital Systems (SDS), Morgan Mercer brings a diverse skill set and a passion for driving digital results. Her background spans Digital Marketing, Graphic Design, Management, and Sales, giving her a well-rounded perspective in her work.
Morgan earned her Bachelor’s degree in Marketing from Texas Tech University while thriving in customer service roles. She pursued her creative passions by working in Non-profit Marketing, Graphic Design, Advertising, and Social Media Management. Morgan has developed strategies that enhance brand visibility through SEO and social media, and her graphic design skills create visually compelling content that resonates with audiences.
Outside the office, Morgan enjoys an active life in Austin, Texas, with her fiancé, Garrett, their two rescue dogs, and their foster-failure kitten. She loves hiking, exploring new restaurants, and tending to her plants. An avid reader, Morgan is now training for her first half marathon!
Courtney Schalk
Director of Sales
Strategic Sales Systems
Courtney Schalk is a dedicated sales professional who attended Florida State University. Recently entering the senior living industry, she has discovered her passion for helping seniors and their families find the homes they deserve. Courtney combines her sales expertise with her empathetic nature, creating a fulfilling career that allows her to make a meaningful impact in people's lives.
In her role, Courtney focuses on driving sales and improving census in senior living communities. By concentrating on a select few communities, she is able to invest her time and energy effectively, whether on-site or remotely. Her approach includes following up with previous leads, maintaining ongoing communication, and nurturing relationships. She also organizes community tours, hosts events, and volunteers at local healthcare companies, all of which contribute to her success in enhancing community engagement and driving census growth.
In her free time, Courtney enjoys hosting hangouts with friends, trying new restaurants, and any type of outdoor activities!
Mo Sullivan
Operations Coordinator
Mo Sullivan, a dedicated Graphic Designer and Operations Coordinator at Strategic Digital Systems (SDS), excels in delivering digital marketing solutions, including SEM, SEO, and a wide array of marketing services. Known for a keen eye and creativity, Mo specializes in designing visually compelling logos that boost brand awareness and drive success for clients. Combining innovation with strategic insight, Mo consistently delivers standout results, helping businesses reach their goals in a competitive digital landscape.
Beyond the office, Mo enjoys snowboarding, skateboarding, and playing golf—activities that provide fresh inspiration and creative energy. A proud parent to Ariel, Mo finds balance and joy in family life, drawing inspiration from parenting to fuel personal and professional growth. Mo is passionate about collaboration and constantly seeks new opportunities to create something truly amazing.
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